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SEO
The practice of making a website more visible on search engines like Google is known as SEO (Search Engine Optimization). In order to rank higher in search results, increase organic traffic, and improve online visibility, it entails optimizing content, keywords, and website structure.

SMM
The use of social media platforms to advertise goods, services, or brands is known as social media marketing, or SMM. In order to enhance traffic, brand visibility, and sales, it incorporates paid advertising, audience engagement, analytics, and content production

GOOGLE ADS
Google adverts is a platform for online advertising that lets companies make and show adverts on YouTube, Google Search, and partner websites. In order to reach their intended audience, advertisers bid on keywords under the pay-per-click (PPC) model.